CALIFORNIA CLOSIN': The brewery's roots date back to the California Gold Rush.
Then in 2021, Anchor Brewing underwent a major rebrand, changing the look of its products. According to JustDrinks, sales continued to tumble despite the updated look, falling 10% last year.
Sapporo said in a media release of its own Wednesday that it originally bought Anchor to expand its presence in the U.S. market, and it also pointed to the "prolonged" impact of COVID-19 on the San Francisco area as a reason for Anchor's continued decline."Over the past several years, we implemented a variety of measures to improve the business, such as releasing new products, product renewals, and making brand investments," Sapporo stated.
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