The family-owned company's products will go into 3,500 Walmart stores, up from the 700 currently carrying them.
San Antonio-based Twang is hoping a contract with Walmart will help build interest in its beer salts outside the Southwest.
The new deal with the world's largest retailer will help 37-year-old Twang establish a national retail footprint, Marketing Director Edmundo Macias said. The expansion will bring its lime and lemon-lime beer salts into a total of 3,500 Walmart outlets, up from the 700 that now carry the brand.Twang's beer salts are widely stocked in grocery, liquor and convenience stores in the Southwest, where"dressing" a Mexican or domestic lager is familiar concept.
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