For the first time since the pandemic started, Unpacked won't be entirely virtual.
Instead, the company will also hold demonstrations and festivities in several key spots like London and New York:
This year’s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better. Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.
The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.
Needless to say, there will also be the usual online experience event with a keynote followed by virtual journeys to different presentation rooms to explore the new gear.to experience the unveiling of Samsung's 2022 foldable phone crop.The Galaxy Z Fold 4 and Z Flip 4 preorders will likely start immediately after the August 10 Unpacked event and run until Friday, August 26, when Samsung will release its 2022 foldables crop, if history is any indication.
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