cryptonews: A year ago, four crypto exchanges turned Super Bowl LVI into 'the Crypto Bowl.' This year, none will be running an ad during the most viewed and most expensive chunk of primetime of the year. 🧐
This year, none will be running an ad during the most viewed and most expensive chunk of primetime of the year.
Several had planned to do so, according to Sports Business Journal, but backed out, contributing to Fox Sports slower-than-normal sellout of its $6.5 million-for-30-seconds ads.Canadian exchange BitBuy is returning with a spot featuring the NBA Toronto Raptors star Scottie Barnes. But it will air only in Canada.
While exchanges are out in the U.S., blockchain-based game developer Limit Break plans to give away 10,000 NFTs to viewers who scan a QR code during the Super Bowl — a strategy that proved to be a hit for Coinbase. It may have been classified as a gaming ad, the company's CEO told Decrypt.
All while handing $10 billion of FTX clients' funds to his privately held crypto trading firm Alameda Research after it was clobbered by bad trades, according to federal prosecutors.Still, the biggest remainder of FTX's ad last year is a lawsuit over what proved to be a prophetic tagline: "Don't be like Larry."
The Super Bowl LVII commercial featured Larry David pooh-poohing "new" inventions like the wheel, the light bulb and the toilet before being presented with buying crypto from FTX.A year later, the ad still lives on in the lawsuit accusing David — along with a number of FTX spokespeople like Tom Brady, Gisele Bundchen, Naomi Osaka and Shaquille O'Neal — of giving the failed exchange credibility and promoting unregistered securities.
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