Italian fashion house Salvatore Ferragamo is exploring the sunny Mediterranean coastline and the allure of warm weather with its new spring/summer 2022 campaign.
Starring Emmy Award-winning actor and musician Jharrel Jerome, “Hotel Splendid” portrays an idyllic summer vacation along the Italian coast. Showcasing pieces from its spring/summer 2022 collection, the film campaign radiates Italy, indulging consumers in a sunny getaway.Produced by artist and director Amalia Ulman, the short film is accompanied by a collection of images captured by Hugo Comte. With the campaign, Ferragamo merges vintage and contemporary styles through a lens of passion.
“Last night, the American kid Jharrel, his mom said, in front of everyone, ‘please play the piano you are so good,’” she says, unveiling to the audience that the two individuals know each other. In an interview, Ms. Ulman revealed the two protagonists knew each other as teenagers. The focus on filmmaking and photography symbolizes a central theme Ferragamo intended for the creative project: indulging in precious memories.
Mr. Jerome described the unique combination of art, fashion and cinema that Ms. Ulman brought to the screen in “Hotel Splendid.”“Dreams are what carry us as artists, as people,” he said. “Growing up in the Bronx, I started to fall in love with clothing and it started to become a part of who I was as an artist.
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