'We've never had to work so hard for sales in the past. We've always been running weed to the store all day on 4/20 for the last ten years, because it was never enough.'
that although Colorado dispensaries experienced a 102 percent bump in earnings compared to previous Wednesdays, they had "a lower than average response to the 4/20 holiday" in comparison to other states.
The price of wholesale marijuana flower fell over 46 percent on average from January 2021 to April of this year, according to the stateThis led to lower prices at dispensaries and new expectations from customers, Kobayashi says. High Level Health focused on getting as many customers in the door as possible this year, according to Kobayashi, promoting a $4.20 deal for an eighth of an ounce. The strategy was to attract people with a loss leader so that they'd made add-on purchases or think of High Level Health for future dispensary visits.
High Level Health has four stores in Colorado and four more in Michigan, where it's found a similar sales situation, according to Kobayashi.may have peaked around the one-year anniversary of the COVID-19 pandemic
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