Tiktokkers are falling in love with the genre
partitioned. Online, and particularly on TikTok, romantic fiction is being carved into categories by its fans. Where once people merely read a category called “books” now they read categories called #friendstolovers; #enemiestolovers and #academicrivalstolovers. There is #spicytok and there is #smuttok; there is #forbiddenlove and there is the slightly creepy #forcedproximity. Feminism is not this movement’s strong suit.
It is thought the rise in romance is due, in part, to the pandemic. “We’re looking for escapist fiction [and] joy,” says Molly Crawford, commissioning editor at Simon & Schuster. But it is also perhaps because the genre lends itself so readily to filters and personalisation. Antique poets might have claimed love was as limitless as the stars but romantic fiction, however good, has always been prone to tropes.
The Mills & Boon search bar is similarly telling. Type in “Greek” and you will be offered 556 titles; including “Bedded By The Greek Billionaire”; “Wedding The Greek Billionaire” and “Pregnancy Shock For The Greek Billionaire”. “Italian”, meanwhile, brings up 338; “Sheikh” 282; and “Welsh” four. “Brooding” brings up 66 results, while “Cheerful” returns zero. “Billionaire” offers you 754, “Doctor” 380 and “Surgeon” 206.
Smouldering glances are followed, somewhat unexpectedly, by the hero’s death. Happily all is not lost because, as Dr Kendall explains, “the woman decides she wants to join him” and so the rest of the novel is about “her metamorphosis into a suicide bomber”. The smouldering resumes.
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