Sales and marketing alignment has been a long-standing challenge for most organizations. As B2B buying dynamics have fundamentally changed, it's now become a must-have. Get our new guide to start building a streamlined commercial engine: GartnerSales
Organizations that prioritize sales and marketing alignment are nearly 3X more likely to exceed new customer acquisition targets.
Although this is a top priority for sales leaders this year, progress has been slow with only 19% of organizations having implemented commercial alignment. Sales leaders must break down the silos between sales and marketing to deliver a consistent purchase experience and close more deals.your current state of sales and marketing alignment with our maturity modela business case with real-life examples of organizations that have seen results from a unified commercial strategyIt is no longer sufficient for commercial organizations to build a seamless multichannel purchase experience.
Organizations that have coalesced around core areas/goals have shown notable commercial outcomes and results, such as increased lead volume, close rates, and revenue. By fully implementing sales and marketing alignment, you will create enhanced organizational visibility, increased information sharing, and a customer-centric mindset which can help toward achieving organizational revenue goals. Download our guide above to get started.
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