Ryan Gosling isn’t just the new face of Tag Heuer, he is also trying his hand at design for the brand.
“It was a pretty easy ‘yes,’” explained Gosling. “I mean, I never really felt a connection with other brands before. And look, on a technical level, they’ve been innovating and been leaders in their field for over 160 years, so that doesn’t hurt. And on top of that, I think on a personal level, I just think about time in a way I never used to. I have two small kids, and they’re growing up fast, so I keep my eye on the clock in a way I never used to. This sort of signifies that to me.
“Why the Carrera for you?” asked Harris, referencing Tag Heuer’s newest release, a collection of 13 pieces that reimagines the brand’s over 60-year-old design. Gosling, in imagery that gives a clear nod to his 2011 hit film “Drive” — where he plays a getaway driver, eyes fixed on the clock — sports the watch in the campaign, shot by photographer Pari Dukovic.
The Carrera line was on display throughout the venue, held in a sprawling 30,000-square-feet estate . The space was completely covered with neon lights of reds and blues . “Our relationship with the world of sports makes it very strong here, because it’s so culturally important in the U.S.,” Arnault told WWD.
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