“While she is widely recognized for her role as an anti-gun violence advocate, she wasn’t selected for that advocacy. She was chosen because of the way she turned the corner, her determination to o…
But how, exactly, is the grand marshal for the Rose Parade selected? That job, along with the selection of the parade theme, falls under the purview of the Pasadena Tournament of Roses Association president. Amy Wainscott, this year’s president, has been a volunteer member since 1992 and is the fourth female to be named to the position.
With an estimated live audience of 700,000 spectators last January, along with more than 70 million viewers across the nation and around the world, the parade no doubt has potential as a messaging moment.came at a time when many children were experiencing learning loss due to pandemic-related school closures. The
David Eads, in his sixth year as the Tournament of Roses Association executive director and CEO, says that the theme and grand marshal selections are indeed personal decisions on the part of the current president. While he is in support of Wainscott’s selections, Eads and his staff had no part in their creation.
“It’s not that we’re into making social statements.” Eads said. “That’s not what we do, and that’s not what our goal is here at all. Our goal is to bring that hope and joy of New Year’s to the world and to have a really positive impact on the community that we serve.” “I love the theme of ‘turning the corner’ – the idea that we all can make a conscious decision to go in a different direction, towards something better,” said former Congresswoman Gabby Giffords, after being named the 2023 Rose Parade grand marshal.Gabby Giffords, this year’s Tournament of Roses grand marshal, has not only lived a life dedicated to public service, it also has been one marked by resilience and strength.
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