With Brexit done, car dealers have been facing a far tougher challenge in the shape of Covid-19 and its consequences. Throw in the emergence of online used car sellers, and could the legendary Romford Road's used car dealers be facing extinction?
I leave Gallows Corner, eager to encounter my first one, which soon heaves into view. There has been a Gidea Park garage on this site since 1919, while Gidea Park Motors, the present business, has been in the same family for the past 50 years. I reckon a little thing like a pandemic isn’t going to knock it off course.1.4 auto for £3795. How’s business, I ask: “Cars are so expensive now.
! In 14 years of selling cars on this road, I’ve never seen anything like it. Customers don’t want to pay anything but we’re having to pay everything.”There are more dealers at this end of town, including Chariots of Romford – a reference, perhaps, to the fact that, way back, the A118 was a Roman road linking London with Colchester in Essex. Anyway, it’s Caesar’s day off, so Geoff takes my enquiry.
It seems he’s right. Save for some franchised showrooms, I spy no more used car dealers until Seven Kings, just east of Ilford, when a miniature strip of them suddenly appears. I realise I was last here for my previous story four years ago. Remarkably, given everything that has happened between times, they seem to be the same businesses, too. Brexit and the way Eastern Europeans suddenly stopped buying cars was the big talking point then.
“When I started, I had hair. A lot of people will rip you off around here, but we’re old-school. Got a problem? We’ll sort it. We’ve got loads of good reviews but a few moaners, too. You can’t please everyone. We only buy nice cars from nice people, but they’re getting more expensive and harder to find. The cars and the people.”Volkswagen Golf
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