Rome revs up its fight against plastic pollution by offering free metro rides to travelers in exchange for plastic bottles
ROME - Rome is trying to become more environmentally friendly by offering free metro tickets to travelers who re-cycle plastic bottles using machines set up in three of the Italian capital’s stations.
The machines process 20,000 bottles daily, and on average customers carry between 15 and 20 bottles at a time, ATAC says. The scheme has been welcomed by residents in a city with a chronic trash collection problem, where re-cycling is patchy and inefficient. Commuters need to download an app onto their mobile phones which registers the number of tickets they have earned on the basis of the number of bottles fed into the recycling machines.One ticket valid for 100 minutes of travel costs 30 bottles, which must be inserted into the machine with the barcode label so that the machines can read them and register them on the app.
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