Hollywood is looking to reinvent the romantic-comedy genre by subverting the hallmarks of the genre. A run of experimental twists, along with the return of some big stars, have led to new movies like 'Marry Me' and 'Bros.'
The romantic comedy, regularly declared dead in Hollywood, is anything but. A run of experimental twists on the rom-com, along with the return of some big stars, have helped revive the category.This browser does not support the video element.
“Marry Me,” a rom-com led by 52-year-old superstar Jennifer Lopez, challenges taboos around age. Also arriving this year is “Bros,” the first gay rom-com from a major studio.As romantic comedies angle for a comeback, some filmmakers say the key is subverting the formula—“meet-cute” scenes with young, white, wealthy, straight leads—that came to define the genre.
Several years ago, she swore off romcoms after growing tired of dismissive reactions to these movies.Superheroes and big franchise films began upending romances over the last two decades. Romantic comedies plummeted from more than 11% of market share at the beginning of the century to just over 2% in 2019.Cultural shifts around gender and concerns about consent have made the movie industry skittish about rom-coms.Rom-coms were once reliable hits before a long drought set in.
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