Despite broad concerns about the economy and fears of an impending recession, the ultra-wealthy seem to be doing just fine. Rolls-Royce, Bentley and Lamborghini, car brands that cater to billionaires, had record sales again last year.
In fact, it was the third record year in a row for Bentley and the second consecutive record for Rolls-Royce and Lamborghini. Rolls-Royce delivered more than 6,000 vehicles last year, its first time topping that thresh Rolls-Royce delivered more than 6,000 vehicles last year, it’s first time surpassing that mark in its 118-year history. To put that into perspective, though, Rolls-Royce’s parent company, BMW, sold about 2.4 million vehicles worldwide in 2022.
” The Americas were the largest single market for all three of these brands, with the United States accounting for the biggest share of that market. Rolls-Royce currently has standing orders well into 2023, Müller-Ötvös said. Lamborghini has an order bank that reaches into the middle of 2024, the Italian supercar maker announced. Not only are people buying more cars but also more expensive and more highly customized versions of those cars.
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