Roku's high ad splits with services like Netflix would impede efforts to boost its advertising revenue stream, analyst Jeffrey Wlodarczak said.
Roku stock sank as much as 6% on Friday after Pivotal Research predicted increased competition in the streaming sector will drive device prices"to zero." The analyst hit Roku with only its second"sell" rating, assigning a price target of $60. That implies a 55% tumble by the end of 2020. Comcast's recent decision to give free Xfinity Flex devices to all data-only customers could drive competitors to also offer free streaming devices and focus on boosting ad revenue.
Roku stock sank as much as 6% on Friday after Pivotal Research predicted increased competition in the streaming sector will drive device prices"to zero." The analyst hit Roku with only its second"sell" rating, assigning a price target of $60. That implies a 55% tumble by the end of 2020. Comcast's recent decision to give free Xfinity Flex devices to all data-only customers could drive competitors to also offer free streaming devices and focus on boosting ad revenue.
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