This rockstar CEO aims to amp up the 128-year-old energy drinks business:
Share to linkedin
Last October, Petch led 128-year-old Osotspa in the country’s biggest IPO of the year, raising a $464 million war chest for expansion by selling a roughly 20% stake that valued the company at $2.3 billion. Osotspa’s stock has since gained a quarter in value, boosting the Osathanugrah family’s 64% holding to roughly $1.9 billion, pushing its overall net worth up by 30% from the year before and vaulting it up four places to eighth on our annual list of Thailand’s richest.
Osotspa expanded into an increasingly long list of healthcare and personal products. Today, Osotspa’s personal-care division, with baby-care and women’s beauty-care products, is a market leader, with 35% of the market for liquid baby soap and 24% of the market for infant talcum powder. The real growth opportunity in energy drinks is outside Thailand, where the craze for tiny bottles of liquid energy has created what California-based Grand View Research estimates is a $50 billion global market that will grow to $84 billion by 2025. Asia-Pacific’s $12 billion energy drink market is growing 7.5% a year. Overseas sales still account for only a fifth of Osotspa’s total beverage sales.
His career as a rock star may be behind him, but his iconoclastic fashion sense endures. Petch’s style is more Bowie than boardroom, and he’s created what he calls a collaborative, open-plan workspace that looks more like an art gallery than an office. His own desk sits enclosed in floor-to-ceiling windows and a large, colorful mural by UK-born painter and filmmaker Sarah Morris. “This is a company from 120 years ago,” he says. “Now, it looks young, like me. I dress young, I feel young.
When Petch started running Osotspa, he supplemented a boardroom heavy on relatives by enlisting industry veterans such as former Siam Commercial Bank president Kannikar Chalitaporn. In 2017, Osotspa recruited as its president Wannipa Bhakdibutr, a 30-year veteran of consumer-products goliath Unilever. She was followed by fellow Unilever alums Suthipa Panyamahasup as chief marketing officer, Sarayut Jitcharungporn in sales, and Apiwan Chatrapongporn in charge of trade marketing.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Vanguard’s CEO Looks to Lower Cost of Financial Advice, Considers Alternative ProductsVanguard CEO Tim Buckley reiterated plans to invest more in the company’s financial advisory business, using technology to compete but also eventually offering other advisers access to that technology to grow their own businesses.
Consulte Mais informação »
Rep. Rashida Tlaib: 'We now have a crooked CEO in the Oval Office'Rep. Rashida Tlaib, D-Mich., said she believes President Trump crossed an ethical line on 'day one' of his administration. And she's calling for his impeachment.
Consulte Mais informação »
'We are the rightful owners' of Anadarko, Occidental CEO tells shareholdersOccidental Petroleum Chief Executive Vicki Hollub on Friday touted her $38 billi...
Consulte Mais informação »
Occidental Petroleum CEO defends premium for Berkshire Hathaway investmentOccidental Petroleum Corp Chief Executive Officer Vicki Hollub on Friday defende...
Consulte Mais informação »
Symantec's CEO exit seen denting turnaround plan sends stock tumblingSymantec Corp faces an uphill battle to turn around its business and win investo...
Consulte Mais informação »
Qualcomm's CEO got a $3.5 million bonus for settling its legal war with AppleThe bonuses further reinforce that Qualcomm believes the terms of the settlement were very favorable to it.
Consulte Mais informação »
U.S. CEO group says rising U.S.-China tariffs could hurt economyBusiness Roundtable, a group of U.S. corporate chief executive officers, said on...
Consulte Mais informação »
Wells Fargo CEO search hobbled by pay limitations: sourcesWells Fargo & Co's hunt for a new CEO is being impeded by limits on how muc...
Consulte Mais informação »
Binance CEO 'CZ' Reports $40 Million Bitcoin HackCryptocurrency exchange Binance has reported what appears to be its largest bitcoin hack to date.
Consulte Mais informação »