.myrocksbox, the jewelry rental service with a $21 a month subscription fee, is launching an “elevated” assortment.
Rocksbox, the jewelry rental service with a $21 a month subscription fee, launches Tuesday an “elevated” assortment of jewelry lines called Demifine by Rocksbox.
Demifine by Rocksbox includes styles from designers Kendra Scott and Luv AL, as well as from Banter by Piercing Pagoda. Piercing Pagoda is a division of Signet, so the Banter addition to the Demifine lineup underscores Signet’s intent to fuel Rocksbox’s growth and further its merchandising. “All Rocksbox demi-fine jewelry includes a thick plating of sterling silver and 18-karat gold, bringing a premium jewelry experience to our members,” said Rose, who continues to run Rocksbox in the aftermath of Signet’s acquisition.
Members of the service are entitled to rent three pieces at a time for a month, and receive an envelop and prepaid label for returns. According to Rocksbox, an item originally rented ends up being purchased 50 percent of the time.
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