The Roberto Cavalli brand is revisiting the house’s spring 2023 print, Wild Leda, as a capsule collection celebrated through a series of events.
in 1994. Conceived by creative director Fausto Puglisi, the Wild Leda seasonal capsule comprises ready-to-wear, beachwear, accessories — including the season’s signature Roar Bag and Pettegole slingback shoes — as well as a selection of homeware and furniture pieces.
This marks the brand’s entry into Selfridges, said Azzolari, and London was chosen “also in light of future developments; we have big plans for the city and this marks the beginning of a path and a bigger exposure to the direct to consumer platform.”A dedicated outdoor communication campaign — on taxis, for example — will grant more visibility to the project, he noted.
Selfridges’ two main windows facing Oxford Street will showcase the Wild Leda capsule with a surreal installation that will also inspire the decoration of one of the department store’s restaurants, the Brasserie of Light, where the mythological inspiration of Wild Leda will meet that of Damien Hirst’s Pegasus.
Azzolari defined Selfridges as a store that is “cutting-edge, point of reference in the luxury shopping scene” and “a landmark destination where everyone is welcome — a creative playground in which to discover and share new ideas and that fits perfectly with the spirit of the Roberto Cavalli brand.” He is aiming for a democratic and inclusive event, “a way to communicate the label in a different context.
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