By focusing on talent-driven, mid-budget films, the media biz’s top exec turned STX Entertainment into a powerhouse. Robert Simonds was recognized as part of 2018's Variety500 presented by VZMediaPlatform
The ambitious STX honcho has been building out the new fully integrated entertainment outlet since its 2014 launch. Formerly an independent producer, Simonds co-founded STX eager to fill the vacuum left by competitors who passed up mid-budget pictures in favor of pricey tentpoles.
With an eye toward cross-platform expansion into emerging global markets, STX in 2016 received an influx of funding from PCCW, Tencent Holdings and others. The company expanded its TV and international operations, adding high-quality, full-scale capabilities across music and digital, including short-form, app-based and virtual-reality/immersive entertainment. He generated more than $6 billion from some 30 titles in his early days, featuring a slew of Adam Sandler comedies.
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