Rivian needs to win back early supporters after production delays have left some without a car since 2019.
"I'd be lying if I said there's not some trepidation of: is this company going to make it?" Elmore told Insider."You put all the orders in because you just don't know who's going to actually win or deliver."
Rivian has previously said timing of deliveries is"based on a number of factors, including delivery location, configuration and original preorder or reservation date." A spokesperson also said customers experiencing delays have been connected with customer service. "The auto industry is notorious for customers that have intense brand loyalty," Garrett Nelson, an automotive analyst for CFRA Research, told Insider."For a newcomer like Rivian, it's this huge challenge to break in when you have no brand, and you're just starting to establish that relationship and trust with customers."
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