Rivian's CEO shared in an interview why its company does not support CarPlay and why he thinks in-house software solution is better.
, Rivian’s CEO shared in an interview why its company does not support CarPlay and why he thinks an in-house software solution is the best approach.. The YouTuber shared WWDC 2022 information, in which Apple claims that 79% of car buyers in the US only consider CarPlay-capable vehicles, which could be a concern for Rivian and its EV business model.
“A lot of the things we do, whether it’s music or mapping, we have to make sure we integrate into with the best-in-class platforms. But by controlling the system, it just allows us to be the arbiter or the head chef in terms of the experience you get, versus handing over control of what we think is one of the most important parts of the experience.”
“The thing about controlling the software stack is we get to continually make it better. Every few weeks, we have a new software release that either adds features or addresses gaps, and we listen to feedback. Our head of software development is on Reddit all the time, hearing what people are saying and interacting. It’s great to get the feedback, and it drives our software roadmap to make sure we’re delivering on what customers want.
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