With an event that included lowriders, art and music, the Cheech Marin Center for Chicano Art & Culture opens Saturday, June 18, in downtown Riverside.
With the arrival of a shiny blue lowrider and cheers from the crowd, “The Cheech” opened its doors in downtown Riverside.
Opening day was sold out, but those who had tickets — and others — had plenty to say about the cultural significance of the museum. The museum dubbed The Cheech was created as a home for Cheech Marin’s extensive Chicano art collection. He began building it in the 1980s after finding fame with Tommy Chong in the comedy duo, followed by a movie career. The center now holds about 550 paintings, photographs, sculptures and other works from Marin’s collection. Located next door to the Mission Inn Hotel & Spa, the new museum is projected to bring in 100,000 visitors a year.
The concept of a museum in Riverside began in 2017, when his collection was being exhibited at Riverside Art Museum, and then-City Manager John Russo and other civic leaders pitched the idea to Marin. After that, planning and fundraising began.
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