See Rihanna’s SavagexFenty show through the eyes of her creative director Willo Perron.
Willo Perron, the creative director and designer who works with Kanye West, Jay-Z, Drake and Rihanna, got his start in the graphic design game on the smallest possible scale — 8.5 by 11 inches. As a young man growing up in Montreal, Perron made flyers for club nights, punk and rave shows.
Presently, things couldn’t be more different. Perron now works on the world’s largest formats: Rockefeller Center, where he staged the Alexander Wang spring 2020 show; the MTV VMAs for Rosalía’s debut performance at the awards show, and, most recently, Barclays Center in Brooklyn. That’s where he art directed and designed the set for Rihanna’s Fenty x Savage runway show, which is being lauded as one of the highlights of New York Fashion Week.
For the past decade, Perron has created all the sets, scenic design, lighting, video content and creative directed Rihanna’s concerts and performances: the Anti tour — with its floating bridge — the Diamonds tour; the episode of “SNL” in which she performed “B—h Better Have My Money” — those were all him. So when Rihanna was in the planning stages of the Fenty x Savage show, it was a given she’d use Perron for this one, too. “We’re pretty familiar with each other,” he says.
“There’s a huge choreographed component to this. A lot of the verticality of the set has to do with being able to see as many people and dancers in one frame versus doing this flat, conventional runway show. If you look at the vertical wall with all the arches in it, it could be something out of a Busby Berkeley [film],” he says, in reference to the American director known for kaleidoscopic choreography during dance numbers.
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