Rihanna's brands take advantage of Super Bowl halftime show

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Rihanna's brands take advantage of Super Bowl halftime show
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Rihanna's Fenty brands are capitalizing on her Super Bowl halftime show performance in 'pure genius' ways

Rihanna would headline the Super Bowl halftime show performance

after the singer declined the gig in 2019. It's been nearly seven years since the release of her last album"Anti," and the star has since focused more on her business ventures and family — including her son who was born in March 2022.

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