![Rihanna Is About to Debut a Fenty Fragrance [UPDATED]](https://i.headtopics.com/images/2021/7/31/fashionista-com/rihanna-is-about-to-debut-a-fenty-fragrance-updated-1421452189369782285.webp)
Fenty Parfum is coming — and soon:
, respectively), this upends the historical trend of celebrities serving as the face and name of a fragrance, but having little oversight or involvement in the product development or business side of it. It's worth noting that Black founders are woefully underrepresented in the mainstream perfume world, so a new fragrance company coming from a Black woman with significant power, reach and well-established methods of distribution in the beauty industry is major.
While there's no information about what Fenty Parfum will smell like — or even clarification as to whether it will be a full perfume line under the Fenty Beauty umbrella or simply a one-off scent — Rihanna has a proven track record of shaking things up in the beauty industry.
Representatives from Fenty Beauty did not immediately respond to Fashionista's request for comment, but we will continue to update this post as additional details become available.Per several promotional emails that have gone out from Fenty Beauty, the forthcoming Fenty Eau de Parfum will debut on Aug. 10.
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