Smosh co-founders Ian Hecox and Anthony bought back the YouTube comedy collective they founded in 2006—which has garnered more than 10 billion views—for an undisclosed amount after selling it for less than $10 million four years ago.
Key Background
Founded in 2006, Smosh is one of YouTube’s oldest comedy collectives. The channel, created by childhood friends Hecox and Padilla, was the most-subscribed to YouTube channel in 2013 and now holds 25.1 million subscribers, with subscriptions starting at $2.99 a month. Padilla left Smosh in 2017 to pursue his own independent content, about a year before the brand’s former parent company—Defy Media—shut down.
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