Inside the creation of Revolve's first-ever AI-generated billboards
Generative AI is hard to control, and Maison Meta described how it made production-quality art.Earlier this week, the online clothing retailer Revolve put up three billboards along Interstate 10 leading to Palm Springs, in celebration of its 20th anniversary and its upcomingWhat made these particular billboards different from other out-of-home creative is that they were developed using generative AI tools.
Foiret used multiple models built on top of Stable Diffusion to hone the art for the out-of-home creative. For instance, he used an extension called ControlNet, which lets artists reposition objects within the AI-generated image, tweak facial expressions, swap out faces, and fine-tune lighting. Foiret can paint over a specific area within the image to isolate where he wants the change to happen and execute it quickly with a prompt.
"You can have a campaign that goes over a million dollars, depending on which photographer you use, or which model you have for your campaign," Foiret said.
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