When tax prep is free, you may be paying with your privacy, tech columnist geoffreyfowler writes
Why is Credit Karma Tax free? Follow the data. ) By Geoffrey A. Fowler Geoffrey A. Fowler Technology columnist based in San Francisco Email Bio Follow Technology columnist March 7 at 11:37 AM Nothing is certain except death, taxes … and tech companies making grabs for your data.
It’s a bold grab for personal data. It’s entirely legal. And it’s already inspiring other free services that want to target advertising using tax data. Today, Credit Karma says it is using income data from customer tax forms to inform its personal loan business. It isn’t, so far, using information like who’s about to get a big refund or bill — but Credit Karma also hasn’t imposed any limits on tax return data it could use in the future.
Credit Karma is not doing some of the things we’ve come to dislike about Facebook. It doesn’t have a system for third parties to access data, and advertisers have no way of retaining your data . Credit Karma is doing the things lots of other Internet companies do — just with a much more sensitive type of data.
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