Apple now wants to be your cable provider, newsstand, credit card and arcade. But will it save you money?
Apple CEO Tim Cook and Oprah Winfrey announced the launch of Apple's new video streaming service but left a lot of questions unanswered. By Geoffrey A. Fowler Geoffrey A. Fowler Technology columnist based in San Francisco Email Bio Follow Technology columnist March 25 at 6:56 PM You know Apple as the company that makes your iPhone. On Monday it said it also wants to be your cable guy, newsstand, credit card and video arcade.
Savings is the No. 1 benefit we get from Apple’s archrival Amazon, with a $120 annual Prime membership that packages together free shipping, TV shows, music, online storage and other goodies. Yet Apple was short on details about how it might sell its new services together — or, all told, how they would impact your bottom line.The biggest news, a new TV streaming service, is coming this fall with shows from Oprah Winfrey, Steven Spielberg and other Hollywood A-listers.
Then there’s a new version of Apple’s “TV” app that will let you subscribe to other streaming video services such as HBO, CBS and Showtime. But again, Apple didn’t say whether it would discount a bundle of them like cable companies do. Far from killing cable, Apple TV might end up costing us more. Peter Stern, Apple Vice President of Services, unveiled a redesign of Apple's TV app, which simplifies subscribing to additional streaming video services. We got the clearest cost-benefit picture of a new magazine service called Apple News+, which bundles access to more than 300 publications for $10 per month.
Apple CEO Tim Cook unveiled a mission statement for all of Apple's services businesses that includes personalization and privacy. One big step in the right direction: Apple is going to bring its TV app to more than just its iPhones and Apple TV box. The app is coming to smart TVs from Samsung, LG and Vizio as well as Roku streaming devices and Amazon’s FireTV device.
The other welcome pillar of Apple’s push into services is privacy and security. Apple promised it wouldn’t track our purchases with its new credit card and its bank partner Goldman Sachs will “never share or sell your data to third parties for marketing.” Apple also said it wouldn’t centrally track what we consume with its News and TV apps.
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