Some 2,000 homes a week are signing up to have milk delivered, reversing the clamour to buy cheaper, longer-lasting milk in cartons in supermarkets.
Some 2,000 homes are signing up for milk deliveries a weekThe milkman is trundling back – thanks to eco-aware millennials who like the reusable glass bottles and busy mums avoiding queuing at shops on their school runs.
Yet buying milk from the milkman costs £1.71 per litre compared to 78p in shops, say analysts Kantar Worldpanel.
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