How does society, industry, and government balance this voracious need for data with the privacy protections that consumers are demanding? paid intel
Such protections run up against a more complex conflict: With advanced technologies like artificial intelligence taking off, the need for data is greater than ever, much of it from consumers.
The information they provide winds up in large databases, which have the potential to be mined for any number of uses, including marketing opportunities, purchasing recommendations, or other services. Facial recognition and voice identification systems, meanwhile, can also track our movements in the real world; at home, smart appliances, motion-sensing lights, and thermostats continuously collect data about when we come and go.
While privacy is a hard concept to define and safeguard, especially today, “there are some basic principles that can help with protecting privacy,” says Debatin. “GDPR has in fact included many of them.” Good privacy legislation in the age of AI, he says, should include five components:An AI must have a “deeply rooted” right to the information it is collecting.The data collected and the purpose of the AI must be limited by design.
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