This is why retailers should look to Singles Day as the future of holiday shopping.
We live in an era when companies need to adopt strategies from around the globe — and holiday retail is no exception. Western brands should pay close attention to the e-commerce innovation that came out of Singles Day, the world’s biggest shopping day that’s wildly popular in Asia. And they should figure out how they can not only fit into this retail extravaganza, but also how Singles Day strategies can be used in the Americas and Europe for the holiday season.
Forward-thinking global brands are already tapping into the Singles Day phenomenon. British manufacturer Dyson last year launched its Airwrap hair-curling product exclusively that day, selling 1,500 units via Alibaba-owned Tmall in the first three minutes. Budweiser sold every single one of its 30,000 special-edition beer packages created for the event, and Johnson & Johnson unveiled fruity and floral flavors of Listerine.
The actual day kicked off with a gala of performances in Shanghai’s Mercedes-Benz Arena, watched by 240 million viewers. It included appearances from Cirque du Soleil, Australian model Miranda Kerr and Mariah Carey. Western retailers should take note that Singles Day shoppers expect a little glitz with their gift shopping.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Robbie Robertson Unveils Tongue-in-Cheek Christmas Song 'Happy Holidays'Proceeds from holiday single will go toward the American Indian College Fund
Consulte Mais informação »
The Best Gifts for Every Astrological Sign on Your ListHow to shop for everyone on your list based on their astrological sign this holiday season.
Consulte Mais informação »
19 Lauren Conrad Items to Make Your Holidays Merry and BrightGet shopping for the holidays with Lauren Conrad's adorable Kohl's collection!
Consulte Mais informação »
Angelina Jolie Finds the Perfect Weekend Flats—And They’re Under $200The Oscar winner turned holiday shopping into a fashion moment, thanks to her chic, affordable shoes.
Consulte Mais informação »
Black Friday darker for some retail stocks than othersThe U.S. holiday shopping period kicking off on Friday may heighten Wall Street&...
Consulte Mais informação »
Ashley Iaconetti and Jared Haibon's Holiday Gift Guide 2019Take a look at the favorite Bachelor couple's gift picks for this holiday season.
Consulte Mais informação »