If you’re a Taco Bell super fan looking to stay at the Mexican fast food chain’s limited-time hotel, you’re already too late. Reservations for Taco Bell’s hotel sold out in 2 minutes.
The Mexican fast-food chain is taking over a Palm Springs hotel to give its super fans an unforgettable experience.Guest room at The Bell, A Taco Bell Hotel & ResortIf you're a Taco Bell super fan looking to stay at the Mexican fast food chain's limited-time hotel, you're already too late.Yum BrandsThe chain started taking reservations at 1 p.m. Eastern Thursday for the roughly 70 rooms at its Palm Springs hotel.
"Taco Bell fans are truly one of a kind and today was one of the best expressions of that fandom yet," Taco Bell's Chief Global Brand Officer Marisa Thalberg said in a statement. Taco Bell anticipated high demand for the hotel. The chain's U.S. president, Julie Felss Masino, said that only one employee from a company-owned store will win a coveted room as part of a customer service contest.Guests can look forward to tasting Taco Bell's take on V Palm Springs' restaurant menu, created by Rene Pisciottithe same product developer who invented Nacho Fries.
Taco Bell has a history of connecting with its customers through off-beat experiences. Fans can get married in a Taco Bell-themed ceremony for $600 at its Las Vegas Cantina flagship location. As of May, Taco Bell has registered over 165 couples. The brand has also teamed up with fast-fashion retailer Forever 21 to sell clothes featuring its logo and imagery.
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