The Big 12 reportedly has reached a new media rights deal.
That's notable to the Pac-12, which is also on tenuous ground and has seen the value of its media rights drop after USC and UCLA decided to depart for the Big Ten. The Pac-12 is currently trying to reach a new deal with its media rights expiring in 2024. The Pac-12 had an exclusive negotiating window with ESPN and Fox, but allowed it to expire in order to go to market. Per SBJ, companies like Amazon and Apple could be involved in the Pac-12 deal in addition to ESPN and Fox.
For the Big 12, the shorter-term length of the new deal allows it to go back to market ahead of the SEC and ACC, whose agreements end in 2034 and 2036, respectively. As part of the new agreement, ESPN receives the first bid on the top four college football selections each season and also has the rights to the Big 12 title game in football and the championship game of the Big 12 men’s basketball tournament.For the"A" package, ESPN gets the top four football picks each season, six of the top eight picks, eight of the top 12 picks and 12 of the top 20 picks.
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