A new report shows how Apple is struggling with Siri. 'Organizational dysfunction and a lack of ambition' are some of the issues.
, which explains how “clunky” Siri is and how its cumbersome design makes it time-consuming to add new features.claims that, over the years, Apple has lost Siri engineers to Google so they could work on large language models , which is the technology behind Google Bard and ChatGPT.
With the personal assistant lacking new features, in addition to it being years behind the competition, the team behind the upcomingFor example, the team building Apple’s mixed-reality headset, including its leader Mike Rockwell, has expressed disappointment in the demonstrations the Siri team created to showcase how the voice assistant could control the headset, according to two people familiar with the matter.
One of the biggest concerns over Siri is due to Apple’s focus on privacy. Making requests stay on devices holds back the possibility of a smarter personal assistant. In addition, to prevent embarrassing responses, Apple’s CEO Tim Cook and other senior executives prefer Siri’s responses to be pre-written by a team of around 20 writers instead of being AI-generated.
Another interesting tidbit regards a Blackbird project in 2019, which wanted to rewrite the virtual assistant from scratch. This project competed with another one called Siri X, which aimed to move Siri’s processing on-device for privacy reasons. Siri X was mostly complete in 2021. During this time, employees working on Blackbird were assigned to this other project, which gives us a clear picture of why Siri’s development is so slow compared to other personal assistants.
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