Rent the Runway has transformed the way people think about buying — and owning — clothes. Now RTR has announced a partnership with Williams-Sonoma's West Elm brand to allow subscribers to rent soft home decor, including quilts, blankets and pillows.
In 2018 Rent the Runway — the company that transformed the way people think about buying, and owning, designer apparel and accessories — was named the ninth most disruptive company in the world on CNBC's Disruptor 50 list, joining the ranks of Uber, SpaceX and Airbnb. Now, a decade after its founding, the company is set to upset another major sector: home goods.
Founded in 2009 by Jennifer Hyman and Jennifer Fleiss, Rent the Runway has evolved from a designer-dress rental service into a monthly unlimited clothing subscription service that includes RTR Update, where members can rent four items a month for $89, and RTR Unlimited, which allows members to rent four items on constant rotation each month for $159. Through the West Elm partnership, subscribers will now be able to replace one of their items with one of the 26 home decor bundles.
Plus, Bellos said he sees this as an opportunity to introduce Rent the Runway's customers to his brand and to help further the company's commitment to environmental sustainability.
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