The French Cognac brand is calling attention to community and culture by way of a strategic marketing endeavor.
The new campaign's core tenant rests upon the custom of sharing a free-flowing conversation after a meal. Image courtesy of Rémy MartinFrench Cognac brand Rémy Martin is calling attention to community and culture by way of a strategic marketing endeavor.
Rémy Martin is fully embracing the term “sobremesa,” a Spanish practice that involves relaxing at the table after a meal, spotlighting the lively conversations that keep the night going past its forced conclusion. “By including connoisseurs from food and wine, Rémy Martin is further defining itself as best in category,” Mr. Ramey said.
American mixologist Josué Gonzaléz handles a cocktail for the campaign. Image courtesy of Rémy Martin In order to prop up its partner, the Cognac master will host two “Sobremesa Social Club” events, taking up residence in New York City and Miami throughout the month of September.
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