RIP NipseyHussle BETAwards
, and Dom Kennedy; at the time, they were all local celebrities early in their careers, but have since gained widespread popularity. Hussle was a part of their generation of hip-hop, but also a refreshing nod to the era of lyricists like Ice Cube and Snoop Dogg that came before him. He was a true West Coast rapper in every sense — aspirational, scrappy, laid back, and solid.
Part of Hussle's allure, then, was his identity as someone familiar: a man with a common journey navigating the streets of South Central LA, the omnipresent glow of that bright Crip blue like an aura around him. But the other side of him that people are mourning is his dual role in the community as the wise"big brother" with big dreams. To South Central, he was a local dedicated to laying the foundation for people in his neighborhood to have a chance at generational wealth.
The rapper had also recently opened a STEM education center and co-working space called Vector 90, along with fellow South LA native and real estate developer David Gross, and had signed on as a community partner for the Destination Crenshaw project, an outdoor museum that will run along the Metro Crenshaw line celebrating Black history and culture. Hussle's most recent undertaking was producing a documentary on the herbalist and healer Dr.
The horror of Hussle's assassination is disturbing on many levels: broad daylight, at the hands of a fellow Rollin 60s Neighborhood Crip, in front of his Marathon store, and on his own block. But perhaps what's saddest of all is that a son, a father, a committed boyfriend , a friend, and a champion of the hood with real life street cred was gunned down as a result of the"crabs in a barrel" mentality that he was working so hard to counteract.
The metaphor that guided Hussle's artistic career was that of the marathon: a race long and steady that demands hard work, endurance and mental and spiritual grit. Whether you win the gold medal at the end or not, the journey alone is worth the effort. Asghedom was killed at his apogee, an untimely death that will ultimately cement his legacy as a martyr and make his work immortal.
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