Rem D. Koolhaas claims that he did not write the Instagram comment calling China a 'cry baby.'
Describing the post and media coverage that ensued as “a total misrepresentation,” the creative director and cofounder of the shoe brand United Nude said he never wrote the social media post that was attributed to him. Koolhaas took a break from a Los Angeles photo shoot with Shaun Ross to discuss the matter.
“I’m not a political commentator. That is not my role. My message to the outside world is that I am a peaceful, loving, caring person with a positive mind-set.” he said. Having always had a very positive experience working with people in China, Koolhaas said he feels very violated by the unwarranted backlash. “It feels indecent. It gives me anxiety to be violated like this because I don’t understand it. I don’t know where it comes from, I don’t know what it is.
While people may think of United Nude as a Western brand, Koolhaas has Chinese partners. “It is a very international brand. It is not owned by one nationality,” according to Koolhaas, who had spent a lot of time over the past 15 years in Guangzhou and Hong Kong, as well as Europe. “In fact, I have a combination of Chinese partners. So it’s as much a Chinese brand as it is not.”
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