Regent Seven Seas Cruises is letting its passengers do the talking in a new campaign.
For #MyRegnetExperience, the cruise line enlisted travelers for sit-down interviews, resulting in an extensive Q&A video series. The effort can be seen as a spin on user-generated content, positioning ordinary travelers as authentic voices promoting Regent cruises.The new campaign features three couples – Deborah and Tom, Dennis and Diana, Irvy and Beccy – and two travelers appearing by themselves – Nick and Paul.
At times, some of the interviewees veer slightly off topic – for instance, discussing fellow guests they have met when asked about onboard experiences – however, this only adds to the videos’ authenticity.
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