“Cash is certainly a necessary commodity — even more so now — but the real differentiator is what comes with it: experience, perspective, and support.”
“There are all of these people offering me introductions and advice,” she commented. “But it’s really hard to tell who’s just selling you and who’s going to be genuinely helpful.”
At Costanoa, we strongly encourage all founders to do their due diligence on their potential investors just like we do on their companies. Today a thorough diligence is even more important since the entire fundraising process is virtual and you might not meet the investor in person before making a decision. Diligencing will be that extra step to ensure you feel comfortable choosing the person who will be with you during all the highs and lows — when you can’t actually interact face to face.
Instead, think about support in a more holistic way.
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