The ‘Spear’ jewellery collection riffs on John Hardy’s signature handwoven chain, while the boutique nods to the brand’s Balinese heritage
A year since Reed Krakoff took over the creative reins at the Balinese-born fine jewellery brand John Hardy, its transformation now feels complete. Krakoff, the fashion designer and creative director formerly at the helm of Coach, his eponymous fashion label, and most recently,, has not only unveiled his first directional collection for the almost 50-year-old jewellery brand, but a new retail design concept and graphic identity as well.
He continues, ‘I felt like the brand could be a lot more. It had built a nice business and a reputation but it was more in service of craft, in the sense that the making and the techniques, the markings and symbols used were all very traditional. It hadn’t really been looked at through the modern design lens. So the idea was to take this artisanal craft know-how and look at it through this idea of modern design.
‘One of the important things about reworking a brand is making sure you embrace the part of the brand that distinguishes it from others,’ Krakoff says. ‘This idea of the handwoven chain is quite amazing, where no one does that, so the handwoven chain was the jumping-off point for this collection. The coil is actually a carved, articulated version of the handwoven chain.
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