What the “Barbenheimer” rivalry says about the times
” . Her work claims humbler gross ticket sales of $300m. For “Barbie”, she has cited old Hollywood musicals and films about the afterlife, such as “Heaven Can Wait” , as inspiration.
The two films encapsulate some of the caprices of the modern movie industry. “Barbie” is one of many productions to exploit, a toymaker, has sold roughly a billion dolls since it first introduced Barbara Millicent Roberts to consumers in 1959. Ms Robbie, who is also a producer of the film, has said she was drawn to the project because the Barbie name is “more globally recognised than practically everything else other than Coca-Cola”. It is easy to imagine that a sequel is already in the works.
Though “Oppenheimer” features stars such as Emily Blunt and Matt Damon, the sombre story is not obviously a crowd-pleaser. That it has also been made with a large budget of $100m reflects the faith that studios have in certain film-makers and the risks they allow them to take.
Ms Gerwig’s production is more playful. She has described the set—which contributed to a global shortage of pink paint—as “a dopamine generator”. The film’s tone is funny and slyly self-referential. It toys with the alluring comfort of dream worlds. At one point Weird Barbie, a doll that has been handed around and mistreated, offers Barbie a choice, symbolised by a high heel and a Birkenstock sandal: “You can go back to your regular life, or you can know the truth about the universe.
“Barbie” and “Oppenheimer” offer another version of the Birkenstock-stiletto dilemma. History suggests more viewers will opt for escapism. During the Great Depression, many of the highest-grossing films were musicals and historical epics. The same was true during the second world war.
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