What building blocks does crypto need for true mass adoption? jeffwilser speaks with gladstein Kgothatso Ngako Machankura8333 ryan_servatius AndrewDARMACAP pbrody jbs juchenek amandacassatt apruden08 and others.
. This is how it works on the internet. “When you buy a ticket on Orbitz to fly somewhere, no one gives a [damn] if you use a SQL database or a Kafka database. You just use Orbitz,” says Keys. Blockchain should work the same way.
Brody suspects that true widespread adoption, especially for large companies, will not happen without smoother software. “It has to be easy enough for a typical enterprise IT developer to make use of,” says Brody. “They have to be able to plug it in. It can’t be, ‘Hey, I need to build a specialist blockchain team.’”
In his own way, Sorrells is using the same playbook as Ngako in Africa: Expanding the crypto infrastructure by creating an easy solution for the end user. In Ngako’s case, it’s letting Kenyans use their text-phones to get bitcoin. In Sorrell’s, it’s using enterprise software but injecting it with NFTs, or as he puts it, “Mailchimp, but make it blockchain.
The FTXes of the world might not have been safe, but they were a snap to use. Cassatt wants to see that same dead-simple experience, with a decentralized twist. “I actually don’t really think that someone has gotten onboarded into Web3 if they’re not custodying their own crypto,” says Cassatt, formerly chief marketing officer at ConsenSys, the Ethereum development studio. There’s an understandable reluctance to go full self-custody.
While it’s true that newbies struggle with seed phrases, Gladstein notes that in the 1990s his parents struggled to remember curious new terms like “email passwords” and “usernames.” They used sticky notes on their monitors. “Ultimately, we figured out ways to deal with that,” says Gladstein, “and that did not stop email from taking over the world.”How good is one blockchain at playing nice with another blockchain? Glitches still happen.
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