Amazon Prime Video is reportedly paying $1.2 billion a year to be the exclusive digital provider of Thursday NFL broadcasts. Will pro football win on streaming? Our sports correspondent digs in.
"Nielsen recently reported that for the first time ever," said Joe Adalian, who writes about streaming for
"The pandemic really sped that up. People were stuck [at] home. They needed things to watch. They started bingeing and they adapted."showed only 12% of football fans are happy about the NFL moving to streaming-only games on Thursday nights. That said, the surveyThe NFL's Riethmiller says it's no coincidence the league is making its move on Thursdays.
There'll be a good deal of football knowledge in the announcer's booth - veteran broadcaster Al Michaels will call the games with long-time college analyst Kirk Herbstreit.Riethmiller knows some fans, like our Julie, might not take well to having to buy a streaming subscription to see Thursday Night Football. They may just bypass Thursdays for the all-day Sunday games on broadcast TV, or Monday night on cable.
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