Read the midnight email Elon Musk sent Twitter staff telling them to work 'long hours at high intensity' – or quit
Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.
Twitter will also be much more engineering-driven. Design and product management will still be very important and report to me, but those writing great code will constitute the majority of our team and have the greatest sway. At its heart, Twitter is a software and servers company, so I think this makes sense.[Google form link] Whatever decision you make, thank you for your efforts to make Twitter successful.
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