Ratings up, future bright: NFL rebounds off troubled seasons.
News headlines today: Jan. 24, 2020The most compelling drama in the NFL this season unfolded on the field, not off it.
It all helps explain the league's back-to-back 5% TV ratings increases — two straight years with an uptick after a two-year stretch during which the NFL's status as the king of American sports took a hit, due in part to President Donald Trump's withering criticism and, more broadly, to the league's problematic handling of a myriad of problems that came fast and furious. The league accounted for 47 of the 50 most-watched shows on TV last year.
“They were probably the last one at the table, but they took the most in from what other leagues are doing,” marketing expert Joe Favorito said. “They're doing it with fan engagement on mobile phones, games that give fans ability to win money or prizes, games where it's as easy as trying to predict what's going to happen on the next play.”Mahomes dethroned Patriots QB Tom Brady as the league leader in jersey sales, according to the NFLPA.
“Questions about the next round of negotiations have already become an overhang for many of our media companies, as investors debate which package will end up where and at what cost,” the analysts at the media research group MoffettNathanson wrote in a September newsletter.
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