Rapper Lil Nas X appointed chief impact officer of Taco Bell as more brands embrace uninhibited stars.
The singer represents "an authentic manifestation of this openness, this irreverence, this rebellion" that brands want to capture, one marketing expert said.Chris Pizzelo / Invision/AP fileGrammy Award-winning musician Lil Nas X is taking Crunchwrap Supremes to the “Old Town Road” after being named Taco Bell’s first chief impact officer, in the latest example of brands partnering with candid and uninhibited voices.
It’s a big promotion from a role the rapper held nearly five years ago as an employee at a Taco Bell in the Atlanta area.he acknowledged that “life has come full circle, i officially work at taco bell again.” Earlier this year, he even featured the fast-food chain in the music video for his song “Sun Goes Down,” as a paid tribute.
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