KRTH expanded its lead over the rest of the pack, which includes KTWV ‘The Wave’ in second place and ‘My FM’ KBIG in third, in the latest Nielsen ratings.
It was a huge month for KRTH , which dominated the Nielsen ratings for July that were released last week by earning a 6.8 share of the audience, almost a full point above the 5.9 share the station earned in June.
Spanish hit music station KRCD was right behind KFI in 6th place with a 4.1, making it the highest-rated Spanish station in town. Perhaps even more impressive is the fact that, like KRTH, it had a huge jump from June, when it earned a 3.3 share. That, combined with a slight drop by competitor “K-Love” KLVE , put KRCD ahead of K-Love, which earned a 3.8.
Personally, I think both stations are making a mistake playing mostly gold rather than breaking new music, but since both stations are essentially oldies, why would Alt beat KROQ … the station that popularized much of the music played on both? I think it comes down to presentation.
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