Mobile analytics group Sensor Tower said Tuesday its preliminary data shows new streaming service Quibi was installed by 300,000 users across Apple and Andriod devices on its launch yesterday. The …
The firm said that compared with 4 million installs for Disney+ on its launch day last November. So the uptake of Quibi on day one is 7.5% that of Disney+.
Quibi is an unusual app emerging during a strange situation for viewers, and it’s still early days. Quibi offers short bites — with top talent in front of and behind the camera — meant to be consumed on the go on a handheld device. With shelter-in-place widespread, not many people are moving around these days. In an interview with Recode, founderRelated Story
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